Here's a simple scenario: you have some Virtual Machines (VMs) in your on-premises environment, likely in VMware vSphere or Microsoft Hyper-V. You want to either fully migrate some or all of those VMs to the AWS Cloud or you want to copy a gold image to the AWS Cloud so you can launch compute instances from that image. Simple enough.

Now, how do you do it?

Can you just export an OVA of the VM, copy it up, and then boot it? Can you somehow import the VMDK files that hold the VM's virtual drive contents? Regardless the eventual method, how do you do it at scale for dozens or hundreds of VMs? And lastly, how do you orchestrate the process so that VMs belonging to an application stack are brought over together, as a unit?